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|HBO Max Didn't Contribute to In the Heights' Underwhelming Box Office Performance|
|Last Edit: dbdbdb 10:24 am EDT 06/14/21|
|Posted by: dbdbdb 10:24 am EDT 06/14/21|
|So says this analysis in Variety. Two key points. One: HBO suggests that the film didn't draw that many streaming viewers. Also, what with marketing costs, etc., it needs to gross an estimated $200 million to be considered a big success. With the $11.4 opening, that goal has become much more difficult to reach.|
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