HBO Max Didn't Contribute to In the Heights' Underwhelming Box Office Performance
Last Edit: dbdbdb 10:24 am EDT 06/14/21
Posted by: dbdbdb 10:24 am EDT 06/14/21

So says this analysis in Variety. Two key points. One: HBO suggests that the film didn't draw that many streaming viewers. Also, what with marketing costs, etc., it needs to gross an estimated $200 million to be considered a big success. With the $11.4 opening, that goal has become much more difficult to reach.
Link https://variety.com/2021/film/box-office/in-the-heights-box-office-hbo-max-1234995410/

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