|re: And look, I hate to say it, but...|
|Posted by: mikem 05:30 pm EDT 06/13/21|
|In reply to: re: And look, I hate to say it, but... - dbdbdb 04:50 pm EDT 06/13/21|
|There is no question that HBO Max has an impact. But In the Heights is now estimated at $11.4 million. The last four movies with simultaneous release on HBO Max were Tom and Jerry, which opened at $14.1 million back in February; Godzilla vs Kong at $31.6 million; Mortal Kombat at $23.3 million; and the Conjuring sequel at $24.1 million just last week. Of course, some of those movies are "event" movies that should have a higher gross, so not a completely fair comparison, but they all also made it to #1 at the box office on opening weekend. As has been noted, In the Heights is now thought to be losing the box office crown to the 3rd weekend of another film.
As the linked article says, "It is a defeat no one really saw coming." But this is only the first chapter, and we will see how it all plays out.
One interesting note in that article is that the demographic for the audience is, unsurprisingly, disproportionately Latinx, but not in the same way throughout the country. The movie is doing extremely well in the NY area, but Latinx communities in Texas and Southern California don't seem to have as much interest.
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