APPLAUSE SHOP presents special sale of "IN THE HEIGHTS" memorabilia to benefit FRESH YOUTH INITIATIVES
Posted by: Official_Press_Release 04:08 pm EDT 06/10/21





JUNE 11 to JUNE 21

(June 10, 2021 - New York, NY) Applause Shop, the online marketplace that re-homes Broadway merchandise and memorabilia while raising money for arts and social justice non-profits, has announced #HEIGHTStravaganza!, a sale of rare and unique memorabilia from Broadway's 2008 Tony Award winning Best Musical, IN THE HEIGHTS, written by Lin-Manuel Miranda (Hamilton) and Quiara Alegría Hudes (Water By The Spoonful).

The sale begins June 11 at 12:00pm Eastern, with an hour-long roll-out of live auctions. Bidding lasts for ten days, ending Monday, June 21.

Auctions can be accessed via www.ApplauseShop.com.

A portion of every sale goes to FRESH YOUTH INITIATIVES, a Washington Heights-based nonprofit organization dedicated to helping low-income, immigrant, and first-generation children in Northern Manhattan build secure futures, healthy lives, and strong academic achievement.

Items include:

Best Musical marquee sign displayed at the Richard Rodgers Theatre following the 2008 Tony Awards, autographed by Lin-Manuel Miranda and members of the Original Broadway company of In The Heights
Oversized In The Heights LP album cover foam-core poster, signed by Lin-Manuel Miranda and members of the Original Broadway company of In The Heights
Framed, limited edition numbered print by artist Todd DiCiurcio, created for the cast & crew of In The Heights on Broadway
Playbill from 2007's pre-Broadway 37 Arts production, featuring Lin-Manuel Miranda on the cover, with promotional fliers from the 37 Arts run
In The Heights Broadway original cast Playbill and sealed Original Cast Recording LP boxed set
Playbill & dated tickets from the final Broadway performance of In The Heights, with special foil seal
Backstage crew pass and framed Broadway production photo of In The Heights, from the estate of ITH lighting designer Howell Binkley
In The Heights opening night cast & crew gift shot glass
In The Heights opening night cast & crew gift keychain
In The Heights 14x22" original window card framed poster
In The Heights "goodie bag" featuring playbills, collectibles, jewelry, merchandise and more

For more information and to access auctions, visit www.ApplauseShop.com .

Instagram: @Applause.Shop
Twitter: @ShopApplause
Facebook: Applause Shop Broadway
TikTok: @ApplauseShop



LAURA HEYWOOD (Co-Founder) has made a name for herself as the ultimate conduit between the Broadway industry and its fans. She is a multi-faceted entrepreneur, interviewer, television & radio host, writer, and consultant, widely recognized for a steadfast commitment to positivity. She headlines Broadway on Demand's hit streaming show Broadway Fanatic with Laura Heywood; hosts talkbacks and events for audiences following Broadway performances; is a go-to long-form interviewer for national outlets including Build Series NYC and CBS Radio; and has been employed as the in-house Broadway Expert and Video Package Supervisor for the Tony Awards since 2018. Her social media presence, under the handle @BroadwayGirlNYC, boasts over 50,000 followers, and has led Laura to be called "the most visible and vocal supporter in the business" (Forbes) and "Broadway's most influential fan" (CBS). As an audience advocate and social media consultant, she has worked with clients including Actors Equity, the American Musical & Dramatic Academy, FOUND: The Musical, Grant Thornton, the National Alliance for Musical Theatre, the Kilroys, and multiple Tony- and Grammy-Award winners and nominees. Her latest venture, Applause Shop, is an online marketplace that re-homes Broadway memorabilia and collectibles, with significant focus on charitable giving. Laura is on the Boards of TEDxBroadway and the nationally recognized arts and literacy nonprofit, Story Pirates Changemakers.

SUSAN VARGO (Co-Founder) is the Tony Award nominated and Drama Desk Award-winning executive producer of The SpongeBob Musical on stage and for television. She also oversees global creative development for Nickelodeon live entertainment. During her tenure, she's overseen the strategic expansion of the Nickelodeon live theatrical business from one domestic US touring theatrical to multiple simultaneous domestic and international tours including preschool megahit adaptations of Paw Patrol Live! and Dora The Explorer Live! Also for ViacomCBS, she previously managed licensing of stage adaptations for Paramount Pictures including Ghost the Musical, The First Wives Club, Mad Hot Ballroom, Leap of Faith and Clueless. As a strategic adviser, Ms. Vargo has collaborated with Fiery Angel Productions, Limelight Productions and Cinema Gypsy Productions on creative development, global licensing expansion and property acquisition. With an evolution toward social enterprise and sustainability, Susan has partnered with Laura Heywood on Applause Shop, an online marketplace providing a platform for artists and organizations to fundraise through the sale of theatrical memorabilia. She was the founding board chair for ASTEP (Artists Striving to End Poverty) and served alongside the founder on the board of Fractured Atlas.

FRESH YOUTH INITIATIVES (Beneficiary) works with low-income immigrant and first-generation youth in Washington Heights and Inwood. Our programs assist children and teens to succeed in school; to navigate life transitions; to prepare for college and career; and to give back to the community with compassion and care. FYI exists to empower youth who have the fewest resources to achieve their greatest potential, with a vision for all young people to have secure futures; become meaningful contributors in their communities; and lead fulfilled, productive lives. FYI's headquarters at on West 171st Street is a second home to over 1,200 young people. The building houses middle and high school programs, and serves as administrative headquarters for 4 school-based programs in Washington Heights and Inwood.
Link http://www.ApplauseShop.com

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