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re: Time for an end to the default of paper Playbills? BEFORE YOU KNOW IT!
Posted by: boyartist 01:09 pm EDT 07/16/17
In reply to: Time for an end to the default of paper Playbills? - Leon_W 12:57 am EDT 07/16/17

The printed PLAYBILL will be history in less than five years, or sooner. There are two reasons this is true. One, the internet has killed, or is killing newspapers, books, and magazines. Two, PLAYBILL is a magazine, and it depends on ad revenue to keep afloat. If you will pick up any of the last few issues, you will notice how much thinner and lighter they seem.
Most of us older theatre goers enjoy, respect, and even cherish the PLAYBILL, but that doesn't seem to be the case with current audiences.
Why would anyone who doesn't read periodicals need a printed PLAYBILL, when they can get whatever they need from their iphone?
This old dinosaur is constantly reminded of progress and change, and it's not an easy adjustment.
Thankfully, I've lived long enough to have enjoyed and remembered how it use to be.
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